I have now listened to Delta’s CEO Ed Bastion’s “walk back” speech a number of times and the message to me is clear and it should be to all of us – they are going to fully implement the nasty SkyMiles 2025 announced changes – they are just going to slow boil us getting to that end goal.
Delta has broken any trust that they value our loyalty – some small walk backs will not change this!
As a Delta focused blogger for well over a decade I have seen and experienced first hand what the current Delta leadership has done to us who have tried to stay loyal to Delta and I want to remind you what with this “ripping off the Band-Aid” moment has finally laid bare.
Just this past week Delta, in the middle of the uproar from the Delta 2025 program news, with no notice as always jumped SkyMiles award prices by 40% – yes 40% – for business class redemptions from Mexico to Europe. Is this rewarding your loyalty to Delta? Really think on this!
Equally important is for us to remember that in the middle of the pandemic, when almost no one was flying, they made two massive jumps in Skyteam award prices from the US to Europe and now using Delta.com to search for even the higher prices is all but nonexistent. Why would anyone ever put a dollar of spend on a Delta Amex card to earn points (other than for a huge new card bonus offer) with a program that does this to it’s members?
Enough about Delta points. Let’s talk more about that elephant in the room. Delta has said they do not have the ability to provide what they have promised to elites by being top members of their program. They just can’t. How will walking back the announced changes fix this issue? The answer is it won’t. So the 2025 program is still the target to achieve for the airline.
Delta has given all of us the gift of a swift, hard, slap in the face wake up call. We are now alert to the reality of what they want. We now at last see that other airlines offer often better prices and service that is either on par with Delta or even better and with better amenities. Don’t let the gift of being a “free agent” ever go away again.
I am sure we will all speculate what the walk backs will look like over then next few weeks but for me trust has been broken permanently and in a sad way I thank Delta for confirming my choice early this year to end my quest for top Diamond status with the airline. – René
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