Delta Air Lines CEO Ed Bastian knows many people are unhappy about the Delta SkyMiles 2025 program. And he said the carrier will make “modifications” to their previously announced changes.
Is Delta Backtracking on the Extreme SkyMiles 2025 Changes?
During an interview on Monday with the Rotary Club of Atlanta, Mr. Bastian addressed what moderator Erica Qualls-Battey (the General Manager at the Atlanta Marriott Marquis) termed “the elephant in the room.”
“I have received a lot of feedback, and I appreciate it,” he said. “A lot of loyal travelers love our company.”
“….we have so much demand for our premium product and services that are far in excess of our ability to serve it effectively,” Mr. Bastian explained. He noted that Delta doubled the number of Diamond Medallions since the onset of COVID-19.
Then he seemed to admit Delta might’ve made a mistake.
“We probably went too far,” he said. “We moved too fast…we care about the feedback.”
And it doesn’t appear all the SkyMiles 2025 changes are set in stone.
“There will be modifications that we will make,” he teased.
(H/T: Jason Avnet/Inc., who points out the pertinent information starts at about the 29:00 mark in the above video)
What Will the Changes Be?
Forgive me for not stretching my legs — I don’t anticipate jumping for joy.
Delta may fear drastically reducing spending thresholds and/or reverting to the current (soon-to-be-“old”) Medallion-earning system might make them look dumb or weak. I don’t plan on them throwing us too much of a bone. I wouldn’t be surprised to see unlimited Sky Club visits for Delta Reserve cardholders (as it should be). Maybe Amex Platinum cardholders will see an increase in how many visits they’re allowed.
I find something interesting: he said the amount of Diamonds doubled in the past several years. That’s likely due to two years of everyone’s MQM rolling over. But that stopped last year. Shouldn’t the Diamond ranks be thinning a bit regardless — especially after Delta raised the MQD requirement last year from $15,000 to $20,000?
I’m genuinely surprised Delta is (allegedly…) backtracking this quickly. Some of us figured it would take around a year to see how much their financials — and Amex’s — were affected. But it seems like the angry emails — and I’m guessing some Amex card cancellations — actually worked.
Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.