I just had to post about this. As Delta points out on their PR website, “For the seventh year in a row*, U.S. News & World Report has lauded the Delta SkyMiles [SkyPennies] program as a top performer in its annual ranking of airline loyalty programs.” – news.delta.com
If you read the full post by a staff writer you will see the same drivel they have been pumping out for years, that the SkyPennies program is amazing and TPG loves them as well as a few other sites no one really cares about. Beyond that they brag up that “there are no blackout dates for Award Tickets on any Delta flight” and the reason for this is they charge simply mind numbing prices for those no blackout dates like you see below in a quick search:
I mean this is the price in Delta one from Atlanta to Rome, Italy before the new school year begins for 10 days away. Is there anything about 1.4M+ SkyPennies that screams award winning anything I ask you?
Sure they run flash sales now and then, for limited dates, that some can point to and say something like “real value here” if you can book them. Even I have pointed out that you can sometimes get 3-4x value booking a cruise with your SkyPennies but that is hardly for everyone.
They also marketed that “Delta’s SkyMiles [SkyPennies] program has continued to innovate with recent changes and improvements“. Well I decided to point out what was missing in their bullet points for fun. Take a look:
- “Industry-leading fast, free onboard Wi-Fi [when, and if, it works and if the jet you are riding on is equipped with our new technology] available the moment Members enroll in the program.”
- “Expanded self-service capabilities for applying the Medallion-favorite Global and Regional Upgrade Certificates [but beware of phantom upgrade space and you may find you need to use a Global Certificate for a one hour-ish flight like Miami to Atlanta]. “
- “Enhanced recognition for the most loyal customers by increasing in-person Million Miler recognition and debuting new Million Miler gifts [because we destroyed the real one valuable perk of getting into our beyond overcrowded clubs for reaching this milestone]. “
- “Launching new partnerships with other beloved brands like Starbucks, so Members can earn miles on coffee purchases and Double Stars on Delta travel days.” [I got nuthin’ on this one cuz it is just so darn stupid]
Every time I board a Delta jet and see the tic-tac-toe board of “awards” it reminds me of this now 7 year PR spin of how great the loyalty program is and it makes me shed a tear!
I have to ask, does TPG awards or U.S. News awards or other site awards make you feel proud of the Delta loyalty program and tell others how great they are? – René
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