MGM Resorts announced a few weeks ago that its M Life loyalty program is undergoing several changes. The program will feature a new name (“MGM Rewards”), new perks (waived resort fees!) for some members, and updated earning structures.
I had several questions about the updated program — and an MGM Resorts executive answered them.
What’s the “New” MGM Rewards Program?
Before we get to my questions and MGM’s answers, here’s a graphic highlighting each elite status tier’s benefits.
Not familiar with MGM’s loyalty program tiers? Sapphire is the status you’ll get simply for walking up to an MGM property’s players club desk and signing up. It’s a jazzier way of saying “general member.”
From there, it goes up to Pearl, then Gold, then Platinum, and Noir. (I’m at the Gold level, thanks to my status match with World of Hyatt.)
I think Noir is the “if-you-don’t-know-how-much-gambling-is-required-to-earn-it-then-you-probably-can’t-afford-it” tier. 🙂 (I liken it to “Excelsior Plus,” for my fellow Modern Family fans.)
A number of MGM Rewards’ features jumped out at me — and presented several questions. Anil Mansukhani, MGM Resorts’ Vice President of Loyalty Marketing, was kind enough to answer them via email. Eye of the Flyer’s readers and I tend to be on the same wavelength, so I hope this helps you, too!
Q: Resorts fees being waived is a great perk for Gold (and higher) and members! Will that feature work for members who book through Amex’s Fine Hotels & Resorts and Chase’s Luxury Hotels & Resorts programs? What about other online travel agencies?
A: No. Rooms must be booked directly through an MGM Resorts channel to qualify for the waived resort fee.
Q: Can members earn points at any dining establishment on MGM properties? Or only MGM-owned restaurants?
A: MGM Rewards Points can be earned and redeemed at over 400 food and beverage outlets across MGM Resorts properties (including leased venues) as long as those venues have room charging capabilities.
Q: The celebration dinner is valid only for members who earn status through spending, correct? Not through status matches (i.e., World of Hyatt)?
Correct. While tier match members from our partners receive many of the same benefits (such as waived resort fees for direct bookings), there are several benefits reserved for members who have earned their Tier directly through MGM Rewards including the Tier Achievement Celebration Dinner and the Tier Achievement Air Travel Credit.
Q: Will shopping discounts at MGM-owned retailers remain? (I appreciate the gift shop and souvenir shop discounts with my Gold membership) For example, Pearl members receive 5% discounts at participating shops on MGM properties, Pearl and Gold enjoy 10%, Platinum and Noir get 15%.
A: There is no change to the shopping discounts at MGM-owned retailers.
Q: What effect (if any) will this have on the MyVegas games/program?
There is no change to the MyVegas games/promotion.
Q: Pearl (and higher) members will receive complimentary tickets to “select exclusive MGM Rewards concerts in Las Vegas.” What kinds of concerts can we expect? Is there a limit as to how often the benefit may be used (i.e., two tickets each month, etc.)? Where will the concerts be held?
We look forward to sharing additional details around this benefit upon the program’s launch on Feb. 1.
A few quick thoughts here. (And thanks to Mr. Mansukhani for his time and insight!)
I understand MGM Resorts wants people to book reservations directly through the company. But I was sort of disappointed to hear that Gold tier members and higher who use Amex’s FHR and Chase’s LHR won’t be able to take advantage of the waived resorts fee benefit. Ah, well.
Caesars Rewards gives annual Celebration Dinners to Diamond tier members — no matter how those status holders achieve Diamond (i.e., status match, gambling, etc.). I find it interesting that MGM Rewards does not award status matched Gold (and higher) members with a Celebration Dinner. To be honest, MGM’s approach shows special loyalty reciprocity to people who truly spend a bunch of money with MGM Resorts. It reminds me how Delta gave upgrade priority to Medallions who actually earned their status for 2022 — as opposed to just having it rolled over from last year. I wonder if Caesars will eventually follow suit? As someone who is a Diamond member at Caesars (yes, through a status match) I hope not. Your $100 allowance toward a Celebration Dinner is very easy to spend. And if you pick up the tab for several guests with you, Caesars just made a bunch more money from you that otherwise might’ve been spent elsewhere. Trust me.
I’ve become a big fan of the MyVegas games. I enjoyed two comp nights at Bellagio and a few free drinks during a recent Vegas trip — all thanks to MyVegas. I plan on soon running a few posts about MyVegas; if you visit Vegas at once every year or so, it’s worth playing MyVegas on Facebook or downloading the Bingo game (which is addicting, be forewarned!). You can earn a lot of free meals and drinks for a minimal amount of work. I’m glad that MGM Rewards doesn’t appear to devalue the program.
M Life soon becomes MGM Rewards. While “MGM Rewards” isn’t exactly the most thrilling name for a rewards program, it’s better than “M Life,” which looks and sounds odd.
I guess I’ll have to take a trip to Vegas and test out the new changes ASAP. You know, for the sake of the blog. 😉
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