This might inspire you to take part in a social media contest sometime: Delta Air Lines apparently gave away free flights to at least fours pairs of people during a Twitter promotion Wednesday.
Your third @ is taking you on vacation.
— Delta (@Delta) August 4, 2021
Delta essentially encouraged Twitter users to reply to the message — tag the third Twitter contact who shows up after typing “@.”
So in this instance, it looks like the Delta Air Lines Pilots would be treating me to a trip if I entered and won. (I’m sure the pilots would love nothing more than that.)
The airline then surprised several participants — and awarded them free trips!
Wherever you both can get the vacation you deserve. Check your DMs. pic.twitter.com/E0VVMlUhge
— Delta (@Delta) August 4, 2021
If the @ says so, it must be true. Let’s make it happen. Follow us and we’ll DM you. pic.twitter.com/UCns3o1uGN
— Delta (@Delta) August 4, 2021
Besties that vacay together stay together, so we’re game. pic.twitter.com/vu0QWYZGD4
— Delta (@Delta) August 4, 2021
Sounds like a plan! Every couple needs a getaway. Follow us and we’ll DM you. pic.twitter.com/cyFiGDTHiy
— Delta (@Delta) August 4, 2021
We don’t know what exactly the winners received: a Delta gift card, two travel vouchers, etc. Nor do we know what (if any) restrictions the winning tickets bear. (i.e., US mainland 48 only, worldwide, class of service, etc.) We also don’t how many prizes were awarded. (I spotted four while scrolling through the thread.) Delta did not respond to our request for comment yet but we’ll update this post when/if.
In the meantime: congratulations to the winners!
Did Everyone Really Tag Their Third @s?
I’m curious if people didn’t “play” strictly by the guidelines — strategically picked and chose whom they tagged.
For example, I know people who follow politicians they absolutely hate. Imagine if they entered the Delta Twitter contest — and the object of their scorn was their third @. How delicious would it be if they tagged @PolicitianSuchAndSuch — and won?!
Or maybe their third @ is a news source, company, sports team, etc. It might not be feasible to tag, say, @BreakingWeather or @Vikings.
Or what if the third @ is an average person they follow for whatever reason? Would you go on a trip with someone who’s essentially a stranger? Or if you were their third @?
Final Approach
At least four pairs of lucky people won free trips from Delta Air Lines — simply because they entered a cool Twitter contest. Games, contests, and random threads on social media that ask people to tag a random “@” aren’t particularly new. But I think Delta took it a fun level. They generated some goodwill, got some PR out of it, and are helping create trips these people won’t soon forget.
H/T: HWGeeks via FT
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