“Why do you have a Gold credit card if you’re a Delta Diamond or whatever? Why are you using a Gold card if you’re not Gold anymore? And why don’t you have a Diamond credit card this year?”
This was part of a conversation I had last year with a friend interested in points and miles while I took out my American Express® Gold Card to pay for lunch. Things only got more confusing when he saw the Delta SkyMiles® Reserve American Express Card in my wallet. (“Shouldn’t you use your Reserve card if you’re Reserve level? I thought you’re Diamond!”)
Many of us involved with the miles and points hobby are pretty clear about differents levels of loyalty program status and credit card brands. But people not as familiar get understandably confused — especially when it comes to Delta SkyMiles, American Express, and their co-branded credit card products.
It’s very easy for people to get Delta SkyMiles Platinum Medallion status mixed up with Delta SkyMiles® Platinum American Express Cards, or the non-Delta American Express Platinum personal and business cards. Same goes with the gold flavors of status, SkyMiles credit cards, and Amex-branded cards.
What do you think? Should Delta and American Express come up with different names for the Gold and Platinum SkyMiles credit cards?
Like, why isn’t the Reserve card called the Diamond card? After all, Diamond follows Gold and Platinium in the Delta SkyMiles hierarchy of things, right? And why doesn’t poor Silver have a credit card named after it?
I’ve heard several people get The Platinum Card® from American Express confused with the Platinum Delta SkyMiles Credit Card from American Express. More than one person told me they thought the Platinum Delta SkyMiles card came with complimentary access to Delta Sky Clubs.
“That’s stupid,” one friend said, “Why doesn’t the Delta Platinum credit card get you into their lounges — but the basic American Express Platinum does?”
To be honest, he had a very valid point.
A family friend told me a couple of years ago she signed up for the Delta SkyMiles® Gold American Express Card — and expected SkyPriority boarding, as well as complimentary first class and Comfort Plus upgrades. Why? Because those are the perks Delta SkyMiles Gold Medallion members receive.
Sure, Amex got her business for a year — until she canceled the card when the annual fee hit. She was upset, feeling she’d been played and duped.
I see where she, too, is coming from.
Read the Not-So-Fine Print!
While many hotel cards such as the IHG Rewards Club Premier Card offer complimentary status (IHG Platinum in this case) or others like the Amex Platinum cards (Marriott and Hilton Gold), no such benefit exists — as far as I know — for airline cards.
But naming your loyalty program’s status tiers and cobranded credit cards after the same color (and metal, in this instance) when none of them directly have anything to do with each other can be confusing — and appear deceptive, even if that’s not the intent.
Should Delta and American Express Rebrand/Rename the SkyMiles Credit Cards? What Names Do You Suggest?
Do you think the SkyMiles credit cards should be rebranded/renamed? (And maybe with some better points earnings, too.) What (appropriate) names do you think would be good for the Delta SkyMiles credit cards?
Please share your thoughts in the Comments section!
Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.