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Long time readers will know I no longer care about Delta points. They have lost so much value for awards in premium cabins, especially internationally, in 2025 and are beyond psychotic for redemptions! Thus, I no longer work to collect Delta points and my balance is almost zero for the first time in my life with Delta / NWA.
What I am amassing and all-in on are transferable points that do hold real value. That means points like Chase Ultimate Rewards® points and American Express® Membership Rewards® points. The latter are what matters for today’s post.
For those who missed it Alaska is basically taking over Hawaiian. The result is the frequent flyer programs are merging and this means you can now, very simply, send award points back and forth between the programs 1:1. Here is why that is interesting.
Right now you can transfer American Express® Membership Rewards® points to Hawaiian and those points post almost instantly to your account. Yes, there is a small fee from Amex of $0.0006 cents per 1000 points with a MAX fee of $99 but once they are at your Hawaiian account you can then, as mentioned, almost instantly send them over to Alaska.
This matters because Alaska airlines is NOT a transfer partner with Amex or Chase and earning very valuable Alaska points are not as easy as other points. Then when we pair that with the amazing partners that you can fly with Alaska points – at reasonable points prices BTW – and you have a gold mine for those who like to fly premium cabins at reasonable prices.
My old Hawaiian account seemed to be dead but it took no time at all to setup a new one, then link it to my American Express® Membership Rewards® account and transfer a bunch of points that became instantly available. Then, after fixing a tiny issue, I was also able to instantly transfer all those points over to Alaska.
I have big plans over the next few years and want to fly all kinds of premium cabins to get to locations far and wide and these points will allow me to do just that at prices I can afford.
Bottom line is that if you want to do what I have done you only have to end of the month before the ability to send your Membership Rewards points to Hawaiian ends and it is unlikely that you will in the near future have the ability to fund your Alaska account so quickly and simply.
I am so thankful I have taken my own advice and have, rather than focus on ultra low value Delta SkyPennies, and have driven my spend to accumulate valuable points that offer transfer options like this and I can not wait to redeem them for amazing premium cabin flights over the next few years!
Are you too taking advantage of this possibly once in a lifetime opportunity to send Membership Rewards points to Alaska Airlines? – René
Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.
Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.
This sounds awesome, and I’m just wondering if it’s too good to be true. Mergers are a time of shake-up, so I’m wondering whether you’ve heard any rumblings of an Alaska/Hawaiian loyalty program re-evaluation. I’d hate to transfer points that way just to find out that they’re the next SkyPennies in a few months. What does your crystal ball show?
@Rob – Like taxes, I am sure at some point Alaska will devalue. But I doubt it happens right away on the heals of the merger. For me it is worth the risk / reward!