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Delta Air Lines stars in a new feature-length documentary about its response to the COVID-19 pandemic.
A trailer for The Steepest Climb: How Delta Air Lines Navigated the Global Pandemic dropped today. (Watch it here. Warning: there’s an NSFW word used once.)
The doc’s homepage says:
When a global pandemic struck, it was a very bad time to be an airline. Experience the true purpose of our mission, and watch how the Delta family connected with the world through fortitude, resilience, {sic} and strength. By caring for our own and believing in people over profits, we impacted greater humanity and touched the hearts of those we serve.
The film is helmed by Oscar-nominated director Joshua Seftel, who worked on Queer Eye for the Straight Guy, War, Inc., Taking on the Kennedys, and several other projects.
A source tells us the movie may be released publicly as soon as today. This person added that today is Delta’s Employee Appreciation Day, “AKA profit sharing day. (It’s the) first time in 2 years they actually paid a proper profit sharing.” Congrats, Delta employees!
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Who produced this piece? Delta? No offense, but it sounds like a bit of a self-serving infomercial.
Production details are scarce — at least, from my research. But, yes, that thought crossed my mind.
I’d rather see a documentary as to why, with my new perk of a 15% Amex discount on award travel, they want 345,000 Skymiles each way to Europe next Fall with me being willing to fly on flexible dates over a period of three months. So, my 290,000 award miles are useless unless I want to fly economy from ATL to DET. At least I have 5 times the award miles with AA, Chase and UA, so even though I live less than 30 minutes from ATL, I give them a big miss!
@Phat Chance – Don’t ever forget the two massive price increases on partner awards during the pandemic with no notice! 🙁
Seems like it would’ve been important to include where to watch this?
Yes, you’d think Delta would provide that information.
Hard pass
I’m confused. So DL produced a documentary about kissing its own a**? Yeah, I’m good.
That’s deltas culture
Nice except for the s word.
@Barry – Skymiles? Yes evil word I agree!
You’re right, there were 2 “s” words!
The CEO of Delta, Ed Bastian talks about the genesis of the documentary in this recently released podcast. It was created just before the pandemic started and then revised to incorporate the challenges that COVID brought to the airline industry:
Check out the Masters of Scale podcast – Finding Windows of Opportunity with Ed Bastian as he discusses the documentary towards the end of the interview (Feb 23/23).
Wonder how much it cost to write and produce???Did Ed get paid extra to appear??
Should be Delta fleeced the taxpayers out of 9 Billion Dollars in order to survive.
This was so that we could continue to be able to fly Delta. I don’t recall our taxes going up because of it, the government was quite generous to us for the last three years, with tax cuts for most people, free meals, penalty-free withdrawals from IRAs, etc. So I’m not really sure why this would be anything to be upset about even if it were accurate that they “fleeced” us.