The above this a shot from this glossy PR on the current Delta News [PR] Hub. They are trying to sell you on the fact that this wine “can” is better for the world. Well, as Gary Leff points out in a post, “Even Spirit Airlines stopped selling wine in cans years ago.” What does it say about an airline that can say we are worse that Spirit?
A few years ago Delta featured a NOW DELETED post on the PR Hub that said: “Forbes writer: Wine tasted on Delta flight ‘knocked my socks off‘ ” can be still viewed on the “Way Back Machine” here! Now clearly this is talking about international business class vs. domestic business class (i.e. Delta One vs. First Class per advertising spin) but still Delta used to really want to stand out when it comes to quality wine that tastes good up in the air. Granted, when it came to domestic choices, they were really cheap (like $4.00 or less per bottle) but at least in a bottle.
I had the privilege of meeting Master Sommelier Andrea Robinson, who as far as I can tell, is still working with Delta but has not featured Delta in any tweets for years now. She seemed to understand my frustration with the quality of the domestic wine offerings, but that was not part of her overview. Delta bean counters should have really consulted her before the move to the canned wines!
Having now tested a few of these cans of the red wine I can tell you they are simply horrid, nasty and such a disappointment. Some may say they are an upgrade over the plastic bottle wines but that is hardly anything to get remotely excited about.
Delta does state “domestic first-class and all cabins on international flights will continue to have wine options beyond the canned version” per Bloomberg news but on my domestic first class flights all I have seen this year are the cans. Have you seen anything else other than the cans on your domestic first class flights?
We all know Delta is charging a ton for domestic first class seats in both miles and cash and it is time they make it worth my while to pony up and choose Delta over the other airlines. One way is real bottles of wine of at least the same quality as in the Sky Clubs! Agree? – René
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