Progressive Insurance’s “Dr. Rick” commercial series is hilarious. Well, until you realize you’re the one they’re laughing at.
And the new ad taking aim at some people’s travel habits hits pretty hard.
Progressive’s “Dr. Rick” Character
First of all, Progressive’s ad agency (or whoever came up with their ads) is amazing. The Emily and Baker Mayfield commercials were great (and I’m not even a Browns fan!). And the “Dr. Rick” spots are very funny.
“Dr. Rick” (played by the hilarious Bill Glass) is a life coach. The shtick is that when some people turn into their parents when becoming homeowners. And with that parent-a-morphosis come all sorts of habits: having speakerphone conversations in public, trying to talk shop with the plumber fixing your sink, and posting signs with cutesy sayings all over your house.
But a new spot, “Airport,” convinced me that I turned into my parents. Watch the ad below — and then I’ll explain why and how I’ve become my dear old Dad.
Paper “Tickets” (or Boarding Passes?)
Dr. Rick asks his “patients” to show their tickets. Indeed, they produce what look like old-school paper tickets — much to his chagrin. But paper tickets pretty much disappeared more than ten years ago. So I assume Dr. Rick is taking aim at those of us who still regularly use paper boarding passes.
Look, I love technology and spend most of my days utilizing a laptop, tablet, and cell phone. But I love paper boarding passes. Why?
- I get lots of texts, emails, and social media messages on my phone. I don’t want any of those popping up when trying to scan a boarding pass at the gate.
- Paper boarding passes are good to hang on to until your elite and redeemable miles credit to your frequent flyer account. These can become valuable receipts, if necessary.
- They also are helpful for gate agents when you’re trying to score a bump. As I wrote, “…boarding passes give agents plenty of helpful information, such as your name, PNR/confirmation number, and seat number. It speeds things along when/if they need to find and/or rebook you.”
- Have access to an airport lounge allowing admission even after you’ve arrived at your final destination? (i.e. Delta Sky Clubs) Your electronic boarding passes generally disappear from the airline app once you land. You could be SOL. (An alternative is to take a screenshot before this happens.) But, again, paper is more convenient here.
Points of Interest
“We’re not gonna point out our houses, landmarks, or major highways during takeoff,” Dr. Rick instructs his patients.
Dr. Rick, you really know how to hurt a guy.
Flying always amazes me. Whether it’s starting a vacation, the sixth flight of a mileage run, or leaving for a business trip (RIP), I always love looking out a plane’s window and taking in the sites.
Yes, I sometimes look for my old house in North Hollywood, California, when I take off from Burbank. And, yes, I tell my wife I’m searching for the place. Every. Single. Time.
And flying into or out of New York or Las Vegas — especially at night — is a treat. The sites are so fun to see. “Look! There’s Bellagio!” “Hey, I see the Empire State Building!” That’s totally fine with me.
Two of Dr. Rick’s patients are chatting in an airport convenience store. One says to the other, “Don’t buy anything. I packed so many delicious snacks.”
Dr. Rick confiscates her homemade goodies and utters a simple, “Nope.”
I’ve been known to pack a sandwich and some chips before a long day of flying (if I know or suspect I won’t be sitting in first class). Why? I don’t want to stand in line at an airport shop or restaurant — and then pay through the nose for a sandwich or snack.
One would think Dr. Rick would want his patients to save some money. Especially if they do well with Progressive, AmIRight?
I love Progressive’s ads — and the Dr. Rick series is very funny.
I’m joking (kind of 😉 ) about being a “target” of the “Airport” ad. What do you think? Are you like me with your airport and travel habits? Or should I see if my insurance plan covers visits to Dr. Rick’s office? 🙂
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