No Result
View All Result
Eye of the Flyer
  • BANK & Travel Cards ★
    • Credit Cards
    • CardMatch™
    • Eye of the Flyer Recommended Cards
    • Best Welcome Offers
    • Travel Rewards Cards
    • Airline Credit Cards
    • Hotel Credit Cards
    • Cash Back Credit Cards
    • No Annual Fee Credit Cards
    • Small Business Credit Cards
    • Gas Rewards Cards
    • Balance Transfer Cards
    • Student Credit Cards
    • Visa Credit Cards
    • Mastercards
    • Bad or Poor Credit
    • No Credit or Limited Credit
    • Secured Cards
  • CardMatch™
  • Cruises
  • Rookie
  • Elite Mileage Runs
  • Merchandise
  • αbout US ✉
  • BANK & Travel Cards ★
    • Credit Cards
    • CardMatch™
    • Eye of the Flyer Recommended Cards
    • Best Welcome Offers
    • Travel Rewards Cards
    • Airline Credit Cards
    • Hotel Credit Cards
    • Cash Back Credit Cards
    • No Annual Fee Credit Cards
    • Small Business Credit Cards
    • Gas Rewards Cards
    • Balance Transfer Cards
    • Student Credit Cards
    • Visa Credit Cards
    • Mastercards
    • Bad or Poor Credit
    • No Credit or Limited Credit
    • Secured Cards
  • CardMatch™
  • Cruises
  • Rookie
  • Elite Mileage Runs
  • Merchandise
  • αbout US ✉
No Result
View All Result
No Result
View All Result

Royal Caribbean Takes the Next Step in the Evolution of Cruise Loyalty

Points Choice Coming in 2026

Marshall Jackson by Marshall Jackson
October 30, 2025
in Cruises
0
Aerial view of four cruise ships on the ocean at sunset. The text "Introducing Points Choice" is displayed at the top. Logos for Royal Caribbean Group, Royal Caribbean, Celebrity Cruises, and Silversea are at the bottom.

Image courtesy of Royal Caribbean Group

Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

Royal Caribbean Group has announced an interesting innovation in cruise line loyalty programs – Points Choice. This will introduce a compelling value proposition across Royal Caribbean Group’s three brands, Royal Caribbean, Celebrity Cruises, and Silversea.

Aerial view of four cruise ships on the ocean at sunset. The text "Introducing Points Choice" is displayed at the top. Logos for Royal Caribbean Group, Royal Caribbean, Celebrity Cruises, and Silversea are at the bottom.
Image courtesy of Royal Caribbean Group

What is Points Choice?

Basically, the program will allow guests to apply the loyalty points earn on any of the Group’s brands toward their program of choice. For example, if you book a Celebrity sailing, but wish to achieve a higher level of status in the Royal Caribbean Crown & Anchor Society, you can credit the loyalty points you earn on the Celebrity cruise to your Royal Caribbean account. According to Royal Caribbean,

“Launching in early 2026, Points Choice will introduce a new level of flexibility and value for travelers who explore across the company’s three award-winning brands — Royal Caribbean, Celebrity Cruises, and Silversea.
For the first time, guests will be able to apply loyalty points earned on any Royal Caribbean Group brand toward the brand program of their choice. Whether it’s Royal Caribbean’s Crown & Anchor Society, Celebrity’s Captain’s Club, or Silversea’s Venetian Society, Points Choice makes it easier than ever to build loyalty wherever it is desired within the Group.”
Each of the programs accrue loyalty points in a slightly different way. We’ll have to wait to see how that will translate on accruals. According to the company, the program will debut in early 2026, and we can expect details on exchange rates, eligibility, and program rules ahead of the launch.

The Bottom Line

I think this is a pretty exciting innovation in cruise line loyalty programs. I’m an admitted Royal Caribbean fan and this is an even greater incentive to focus my loyalty on the Royal Caribbean Group brands. As always, the devil’s in the details. We’ll have to wait and see how points will accrue when you wish to credit a cruise on one brand to another brand’s loyalty program.
For me, there may be some real value here. I’d love to be able to retroactively credit my Celebrity cruises to my Royal Caribbean Crown and Anchor Society account to move me closer to Pinnacle status, but I am not getting my hopes up for that. I do wonder if there’s more to come in moving cruise line loyalty towards a more “revenue based” model?
-MJ

Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Tags: Captain's ClubCelebrity CruisesCrown and Anchor SocietyRoyal CaribbeanSilverseaVenetian Society
Previous Post

Save $100 on Select Hyatt Stays (Targeted)

Marshall Jackson

Marshall Jackson

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

➤ Search Eye of the Flyer

No Result
View All Result

Subscribe

Subscribe To Our NewsletterJoin our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

GREAT Travel and Cash Back Card Offers for Fall and Winter 2025!

Eye of the Flyer may receive a commission from the links below. See our Privacy Policy

See some of the biggest and best offers now!
American Express Platinum Card®
American Express Platinum Card®: Earn as high as 175,000 Membership Rewards® Points after spending $8,000 on eligible purchases on the card within the first six (6) months of being approved for card membership. (Welcome offers vary and you may not be eligible for an offer. Terms apply.) Learn here how to apply.

Capital One Spark Cash
Capital One Spark Cash: Earn a $750 cash bonus when you spend $6,000 in eligible purchases on your card within the first three (3) months of being approved for the card. Learn here how to apply.

Marriott Bonvoy Brilliant® American Express® Card

Marriott Bonvoy Brilliant® American Express® Card: Earn 100,000 bonus Marriott Bonvoy® points after you spend $6,000 in eligible purchases on the card within the first six (6) months of being approved for card membership. (Terms Apply.). Read more and learn here how to apply.

Capital One Venture Rewards Credit Card
Capital One Venture Rewards Credit Card: Earn 75,000 Miles once you spend $4,000 on eligible purchases within three (3) months of being approved for card membership. Learn more here.

 

American Express® Business Gold Card

American Express® Business Gold Card: Earn 100,000 bonus Membership Rewards® points after you spend $15,000 on eligible purchases with the Business Gold Card within the first three (3) months of being approved for card membership. Terms apply.. Learn more here.

The Business Platinum Card® from American Express

The Business Platinum Card® from American Express: Earn 200,000 bonus Membership Rewards® Points after you spend $20,000 on eligible purchases on the card within the first three (3) months of being approved for card membership. Terms apply. Plus, enjoy select airport lounge access, statement credit opportunities galore, and more!

Eye of the Flyer partner offer!CardMatch™CardMatch™
Offers may not be available to all users.

Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Eye of the Flyer with appropriate and specific directions to the original content.

Subscribe

Subscribe To Our NewsletterJoin our mailing list to receive the latest news and updates from our team.

You have Successfully Subscribed!

Resources

  • ✍ Editors Disclaimer
  • 💰 Advertiser Disclosure
  • 🔒 Privacy Policy
  • BANK & Travel Cards ★
  • CardMatch™
  • Cruises
  • Rookie
  • Elite Mileage Runs
  • Merchandise
  • αbout US ✉

Copyright © 2025 Eye of the Flyer. All Rights Reserved.

No Result
View All Result
  • BANK & Travel Cards ★
    • Credit Cards
    • CardMatch™
    • Eye of the Flyer Recommended Cards
    • Best Welcome Offers
    • Travel Rewards Cards
    • Airline Credit Cards
    • Hotel Credit Cards
    • Cash Back Credit Cards
    • No Annual Fee Credit Cards
    • Small Business Credit Cards
    • Gas Rewards Cards
    • Balance Transfer Cards
    • Student Credit Cards
    • Visa Credit Cards
    • Mastercards
    • Bad or Poor Credit
    • No Credit or Limited Credit
    • Secured Cards
  • CardMatch™
  • Cruises
  • Rookie
  • Elite Mileage Runs
  • Merchandise
  • αbout US ✉

Copyright © 2025 Eye of the Flyer. All Rights Reserved.

Cleantalk Pixel
No Result
View All Result
  • BANK & Travel Cards ★
    • Credit Cards
    • CardMatch™
    • Eye of the Flyer Recommended Cards
    • Best Welcome Offers
    • Travel Rewards Cards
    • Airline Credit Cards
    • Hotel Credit Cards
    • Cash Back Credit Cards
    • No Annual Fee Credit Cards
    • Small Business Credit Cards
    • Gas Rewards Cards
    • Balance Transfer Cards
    • Student Credit Cards
    • Visa Credit Cards
    • Mastercards
    • Bad or Poor Credit
    • No Credit or Limited Credit
    • Secured Cards
  • CardMatch™
  • Cruises
  • Rookie
  • Elite Mileage Runs
  • Merchandise
  • αbout US ✉

Copyright © 2025 Eye of the Flyer. All Rights Reserved.