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Points/miles upstart Rove Miles just announced something pretty intriguing.
Starting now, hotel stays booked through Rove Miles:
- Earn Rove Miles
- Earn hotel program loyalty points AND allow you to be eligible for elite night credits and status benefits such as upgrades, free breakfast, etc.
- Earn credit card points for your purchase
Rove Miles can be redeemed for airline and hotel bookings on their platform and/or transferred to one of their partners, such as:
- Aeromexico Rewards
- Air France-KLM Flying Blue (ahem, Delta fans!)
- ALL — AccorLive Limitless
- Cathay
- Etihad Guest
- Finnair Plus
- Hainan Airlines Fortune Wings Club
- Maharaja Club
- Qatar Airways Privilege Club
- Thai Airways Royal Orchid Plus
- Turkish Airlines Miles & Smiles
- Vietnam Airlines Lotusmiles
“We’re eliminating outdated barriers in the travel rewards world,” said Arhan Chhabra, Co-Founder and President of Rove said in a statement. “For the first time ever, travelers don’t have to choose between flexibility and loyalty; they can have both. This is what modern rewards should look like.” (If you’ve been to a Frequent Traveler University or read blogs such as Upgraded Points, AwardWallet, or NerdWallet, chances are you know Carissa Rawson. She’s Rove Miles’ Director of Travel and Marketing. She’s one of us points/miles enthusiasts!)
Rove Miles award bookings are similar to those made through Chase, American Express, Capital One, etc.: they’re considered revenue bookings to the airlines or hotels. So, you’d earn eligible status nights, miles/points, upgrades, etc. for those bookings, too. (All Rove purchases code as hotels for now, though I’m told that may change in the future.)
As an example: let’s say you’re chasing Hyatt Globalist status. You book a night through Rove and pay with whatever credit card you want. You’ll earn your World of Hyatt elite night toward Globalist, earn World of Hyatt points and be eligible for any applicable World of Hyatt status benefits. You’ll also earn Rove Miles and credit card points. If you want, you can then redeem those Rove Miles toward another Hyatt stay — and still earn all the good stuff.
Again, that’s just an example. Use them however you want through the program.
You can also earn Rove Miles on all Loyalty Eligible hotel bookings through October 31, 2025—totaling 10x Rove Miles per $1 spent—in addition to any hotel points and credit card rewards earned.
Another way to earn Rove Miles: through their shopping portal and shopping extension. So, there’s the potential for a lot of free travel.
Happy booking and earning!
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Obviously the key issue is will the rates be the same as a direct booking? Most chains have a 10% member direct booking discount.
It’s on an individual basis for now; some chains are showing the member discount and others aren’t. We’re also getting the package deals, which can be cheaper than the member discount. Our next version of Loyalty Eligible should include the discounts for every brand at every chain.
That is great! Will there be a way to code the spend so that brand specific credit cards trigger or will it remain a generic hotel spend?
Currently we’re the merchant of record and we code as 7011- Hotels and Lodging, so you’ll want a card that’s good for generic hotel spend. Our next version should also be addressing this so co-brands earn the most rewards.
Do the earn rates for Rove vary between airline and hotel partners? And how must bookings be made: through Rove’s site or through the partners’ sites?
Either way, this seems cool. And I wonder whether it’s a variation of the shopping portal concept: click through an affiliate link to book direct. Today, I typically use either Rakuten or Capital One Shopping (formerly Wikibuy) and can get up to 25% back as credits for some hotel stays. That’s in addition to hotel credits/points and credit card points. If not a shopping portal on its own, is Rove stackable with those shopping portals? Quadruple dip sounds too good to be true…
Anyway, I’m excited to try it out, see how it works, and figure out how it fits into my point strategies.
The earn rates do vary based on hotel (and whether you’re booking Loyalty Eligible or not), but not for airlines.
To earn Rove Miles via your hotels, the bookings need to be made through rovemiles.com (though we do have our own shopping portal as well). We’ve also been targeted for something like 30% back via Capital One Shopping on some hotel stays, but the issue with that is that you’re then locked into redeeming those rewards from a selection of terrible gift cards.
Rove Miles, on the other hand, are transferable. We also have some really excellent on-site redemptions for hotels. We’ve posted multiple deal alerts where you’d spend $1,500 for five nights at a hotel in the Maldives, then earn enough Rove Miles to instantly extend your stay by a further five nights.
I have a GOH in my Hyatt account. Can I apply this to a hyatt booking made through Rove?
I imagine not but if I hear otherwise, I’ll update.
Once the reservation is made it’ll show up instantly in your Hyatt account. You can then apply the Guest of Honor award. Same for SUAs