That didn’t take long.
Just after MGM Resorts and World of Hyatt announced their split, the former said, “I do!” to a partnership with Marriott Bonvoy.
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(Quick caveat: I love that one of our readers sort of sniffed this one out last week!)
Not much is yet known about the long-term license agreement (as they’re calling it). The announcement is a lot of rah-rah and back-slapping.
Program members can start booking “several MGM Collection with Marriott Bonvoy resorts” in October.
Points for either program will be redeemable at each other’s properties. BetMGM — MGM Resorts’ online gaming platform — is also in on the action, allowing members to redeem BetMGM points for Bonvoy points.
Collect ’em All (or Most?)
Seventeen (17) MGM Rewards properties will find homes in various Collections. Unless otherwise noted, all locations are in Las Vegas (well, technically Paradise, Nevada).
- Marriott’s The Luxury Collection
- Marriott’s Autograph Collection
- ARIA Resort & Casino
- The Cosmopolitan of Las Vegas (already an Autograph Collection property)
- Marriott’s Tribute Portfolio
- Park MGM
- MGM Collection with Marriott Bonvoy
- Beau Rivage (Biloxi, Mississippi)
- Borgata (Atlantic City, New Jersey)
- Excalibur Hotel & Casino
- Luxor Hotel and Casino
- Mandalay Bay Resort and Casino
- MGM Grand Detroit (Michigan)
- MGM Grand Hotel & Casino
- MGM National Harbor (Oxon Hill, Maryland)
- MGM Springfield (Springfield, Massachusetts)
- New York-New York Hotel & Casino
- NoMad Las Vegas
- The Signature at MGM Grand
- Vdara Hotel & Spa
One notable absentee: Delano Las Vegas.
Final Approach
Marriott Bonvoy and MGM Rewards will form “MGM Collection with Marriott Bonvoy,” which offers each program’s members opportunities to redeem points at each other’s properties.
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The press release and FAQs on the Marriott website are all about earning and redeeming points, not status benefits or recognition. Look at the existing MGM-Marriott relationship with the Cosmopolitan. Basically, no elite status benefits.
I would be mad if I were the owner of an existing Las Vegas-area Marriott property. Thinking about the Renaissance, JW Marriott, Westin, etc. They’re going to have to do something now to be competitive with MGM’s appeal for those who want points and also want to be at a casino property.
We’ve seen this in Southeast Asia where existing owners have sued, claiming Marriott additions are diluting their brand and contract.
Marriott should brand these as MGM Collection instead of using current brands and applying them to MGM.
I’m a Gold Elite Bonvoy member and I called the MGM property that we will be staying at in Las Vegas and was told that nothing is happening until their new collaboration is launched in October.