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A “Basic” Perk Delta Should Consider Adding to Its Co-Branded Amex Cards

Chris Carley by Chris Carley
December 13, 2021
in Airlines
5
Delta SkyMiles American Express cards with a miniature 777.
Eye of the Flyer, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Eye of the Flyer and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.


Delta Air Lines announced last week that Basic Economy tickets purchased December 9 or later and flown on or after January 1, 2022, no longer qualify toward elite status (i.e., no MQM, MQD, MQS), nor do they earn redeemable SkyMiles.

It’s not exactly a customer-friendly move. I think some Delta passengers will bounce to other airlines. Several readers made their feelings known in our Comments section.

Reader Geoff noted, “I ALWAYS buy Basic Economy from home to a hub because Delta (or their regional sub) still flies CRJ2s and all the seats suck. Why buy main cabin on a CRJ2?”

Kevin is leaving Delta — and understandably wants to feel LUVed. “I am a Platinum and would often buy the Basic Economy seat for my almost weekly one-hour flight r/t. But I would always cross-shop it against Southwest, which flies the same route. I figured the SW product was comparable to the BE product and, in cases where the schedule and pricing was roughly equal, would always break the tie in favor Delta precisely because I could earn 500 MQMs per segment. No longer. SW will win the tie every day if that’s not there.”

Corbett added, “If I were a BE customer, my Delta Reserve AmEx would have been smelted the moment I learned of this change. Reductions in mileage earned, I could understand. Revoking all earning? No way!”

One of my relatives — “Aunt Abby,” about whom you’ll read in a separate post — is going to be a first-time grandma soon. She flies every few months (soon to be more often than that, I bet) between her home in Orange County, California, and her daughter and son-in-law’s house near Salt Lake City. She’s fine buying Basic Economy tickets. It saves her a few bucks and she holds a Delta SkyMiles® Gold American Express Card. The Delta Gold Amex gets her first checked bag free and Main Cabin 1 boarding. But she also likes earning SkyMiles. I’m guessing that she’ll burn the welcome bonus she earned on her Delta Gold Amex and then flee for Southwest, which flies from SNA to SLC.

Then she’ll probably ditch Amex in favor of Chase — which offers not only Southwest Airlines credit cards but an attractive portfolio of Ultimate Rewards cards — many of which feature no annual fees. (Ultimate Rewards is a transfer partner of Southwest Rapid Rewards.)

That — combined with Corbett’s comment — got me thinking.

Delta Amex Cardholders Should Earn SkyMiles and Medallion Qualifying Units on Basic Economy Tickets

Here’s an idea: what if Delta rewarded its Delta Amex cardholders’ loyalty — and allowed them to continue earning redeemable SkyMiles and MQM, MQD, MQS on Basic Economy tickets?

Sure, some Basic Economy passengers don’t necessarily care about Medallion status. But they do want to earn points towards award trips.

This could be an impetus for some people to become new Delta Amex cardholders. Or, perhaps, more importantly, others not canceling their existing Delta Amex cards. Not only will a few folks take their travel business elsewhere, but they’ll see no reason to hold their Delta Amexes any longer.

To be fair (or fare, 😉 ), it’d be reasonable that this applies only to cards like the Delta SkyMiles® Gold American Express Card and higher. The no-annual-fee Delta SkyMiles® Blue American Express Card (see rates and fees) shouldn’t be considered for something like this.

I’ve never purchased a Basic Economy ticket. René did once — I think out of morbid curiosity or because he wanted to blog about it or something. There are a bunch of Delta Medallion and regular-ish Delta travelers who will always buy at least Main Cabin. They want to pick their seats and have more flexible change options.

Some people buy tickets solely based on price — and don’t care if they’re flying Delta, Southwest, Spirit, Frontier, United, American, Sun Country, or Allegiant. They’ll sit where they sit, as long as it saves them money.

Others genuinely enjoy flying Delta and saving money. Like my Aunt Abby. She’s fine with Basic Economy fares and rules. And she likes the perks that her Delta SkyMiles® Gold American Express Card affords her.

Unfortunately, Delta is playing chicken with her loyalty — and that of others just like her. Delta makes it seem like Basic Economy passengers are no longer wanted.

And maybe they aren’t. Even the ones who hold Delta’s prized Amex cards.

 

 

To see rates and fees for the Delta SkyMiles® Gold American Express Card, please visit this link. Terms apply.

To see the rates and fees for Delta SkyMiles® Blue American Express Card, please visit this link. Terms apply.

Eye of the Flyer, a division of Chatterbox Entertainment, Inc. has partnered with CardRatings for our coverage of credit card products. Eye of the Flyer and CardRatings may receive a commission from card issuers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed or approved by any of these entities. As an Amazon Associate I earn from qualifying purchases.


Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

Related

Previous Post

My Delta Purchases That Did and Didn’t Work Towards Amex Platinum Airline Credit

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Chris Carley

Chris Carley

Chris Carley is the owner, editor, and lead writer of Eye of the Flyer (formerly known as Rene's Points).

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Hooray for (tommie) Hollywood? [A review of Hyatt's new tommie Hotel in Los Angeles]

Comments 5

  1. Jeff says:
    8 months ago

    As a platinum, I never bought basic economy due to the automatic placement in comfort+. I looked at the price difference as the difference between a middle seat in the back, or a window/aisle up front.

    Reply
  2. Barry Graham says:
    8 months ago

    People who are complaining don’t understand basic ecomonics, pun intended. A basic economy ticket is an opportunity to exchange perks for dollars. To ask for the discount AND the perks is not reasonable in my opinion. I have always avoided basic economy for this very reason. On the other hand, I do like your suggestion, because you are paying more to get the branded card and this could be a good incentive to get one of these cards.

    Reply
  3. dee says:
    8 months ago

    add to this the new reg of only moving UP a class of service if using your RUC’s so U must buy C- == or Premium Select to get upgrade to FC or Biz class BUMMER TOO

    Reply
    • Barry Graham says:
      8 months ago

      That’s not entirely correct. You still can get first class, but not confirmed until within 24 hours, which is disappointing, although, depending on many people pay for Premium to get the upgrade to first, your chances of getting the first class upgrade may not be much less than they are now, you’ll just have to wait longer, in the meantime you’ll definitely get premium select for the price of coach, which wasn’t an option previously if you wanted to waitlist for first only.

      Reply
  4. Corbett says:
    8 months ago

    Great idea, buddy! I’d like to add that I favor Geoff’s feedback from the original thread (even over my own). “Why buy Main Cabin on a CRJ2?” says it all. Not only is he right but his words remind us that Delta upsells Comfort+ on the CRJ2. I don’t know which concept is more pathetic. Either way, thanks for the name check!

    Reply

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