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It is kinda strange for me. I can relate to the Delta ad they had a while back about traveling all over the world and then feeling calm and at home once I board a Delta jet. It does feel almost like home.
Then there are ones Delta has played over and over again on domestic routes. Band of Horses song Dilly was played a TON and I have to say I really like the song, but gosh the video is disturbing (hate that). I have not fallen in love with the rest of their work but that is OK I still play Dilly in my head now and then.
I do, most of the time, really enjoy the Delta boarding music, But I have found FAs play them only hit & miss. Not just that, I am sure the equipment plays a big roll if they can even play it or not.
Beyond that, if there is IFE on the jet, what I really appreciate is if they start it immediately! I mean as soon as I am on board. Sure it breaks for the safety briefing but other than that I can start watching something almost from gate to gate. I just LOVE this. Don’t you?
But that is getting off topic. We are talking boarding and taxi / deplaning music. Do you like it or does it bother you? Do you enjoy the choices? – René
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Even if I like the music it is often much too loud. More often than not I have to ask them to turn it down. More often than not other passengers will thank me – one told me he thought it would show his age if he asked himself!
Maybe it’s because I work shows these groups, but the instrumental mixes of One Direction’s “Steal My Girl” and Meghan Trainor’s “All About That Bass” are fun and light. Although the mix of pop/ultralounge music and mood lighting (and cutesy safety demo videos) seems like Delta’s desperate attempt to steal people away from Virgin America. (Good luck with that, Delta)
Loved a few flights to Honolulu when they played Hula as we came on board ! Put us definitely in the mood…..
In July 2013 they issued a press release that IFE would be turned on from gate to gate. Clearly this is a policy that was very poorly communicated and even more inconsistently followed by flight crews. Please take a look from back in that time frame for the press release. Maybe you can speak to your contacts at Delta to re-distribute among its flight crews. IMO, this is a major customer experience boost, especially considering the lengthy boarding process and often long taxi/tarmac delays.
I don’t think I’ve heard it since early 2013, but for many consecutive weeks the Delta boarding music I heard was “OneRepublic – If I Lose Myself.” I thought that was a surprising choice, given that the frontman had said “It’s actually about my buried, latent fear of flying and going down in an airplane”.
A few months ago I kept falling asleep and waking up to “At the River” by Groove Armada; was on short domestic flts like cr7/9s I think… I didn’t know the song and had a hard time recognizing it when I listened at home vs the little speakers on board
They would appreciate new customers and of course they try to get them….but Delta for the longest time has a segment of fiercely loyal customers who are MORE than willing to pay 4 to 20% more on some segments. I know quite a few of them. You guys ever wonder why they are a real close second to AA while having half the staffing and fewer flights but they fly the most PAX….
This is funny because I just got off a flight from Atlanta to Detroit and while we were boarding, they played a song, but my SoundHound wouldn’t open until it was over.. so all I got from the song was. “When you’re sailing… when you’re sailing.” Male artist and it’s Driving me nuts!!