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Delta / Hertz elite promo – A case study for how to upset your target audience.

René by René
February 20, 2015
in Rental Cars
14

Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

delta hertz elite status benefit promo for medallions delta points blog

I have to really give it to Delta with their brilliant cross company promotions. Crossover Rewards has been amazing and has, at least for me, achieved the desired effect, that is, when I stay at a hotel most times it is a SPG one. I can see from my reader poll that a number of folks who read the blog are SPG elites who favor Delta. So the promotion is working that way as well and why not since you get some medallion type perks as an SPG elite.

rene delta diamond reg promos

In December last year Delta came up with a great Hertz auto rental promotion tie-in for medallions. I signed up right away when I learned of the promotion and it said it could take up to 8 weeks to be active.

hertz promo check my delta

I checked that my Hertz number was correct at MY DELTA and I could not dream it would take that long in today’s modern tech world, but we have passed that 8 week point and a number of us do not have the upgraded Hertz. Time to reach out and see what is up. I get to twitter and was told this:

hertz delta promo tweets

OK I send off an e-mail and am told I have to wait up to 5 days to get a response (are we seeing a trend here yet). Disappointing, but it is what it is. Then I get this e-mail.

hertz letter to me about pro

Really? I have to contact Delta to fix my Hertz status? Just how is that going to work. It turns out it was a form letter sent to most who asked about the promotion as you can see in this FlyerTalk thread. Then check out another FT’ers tweets to Hertz about it and Delta’s response as well:

hertz tweets john b

Sigh. Delta is blaming Hertz. Hertz is blaming Delta. E-mail complaints are met by form letter responses. Clearly there is nothing Delta can do to fix my Hertz status. Hertz has tweeted this is a known issue. Great.

So if you happen to have access to the very best elites of another company, and have a chance to build real brand loyalty, don’t do everything you can to make them frustrated, angry and a little bit crazy! – René
.

.

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Advertiser Disclosure: Eye of the Flyer, a division of Chatterbox Entertainment, Inc., is part of an affiliate sales network and receives compensation for sending traffic to partner sites, such as CreditCards.com. Some or all of the card offers that appear on the website are from advertisers. Compensation may impact how and where card products appear on the site. This site does not include all card companies or all available card offers. Opinions, reviews, analyses & recommendations are the author’s alone, and have not been reviewed, endorsed, or approved by any of these entities. Some of the links on this page are affiliate or referral links. We may receive a commission or referral bonus for purchases or successful applications made during shopping sessions or signups initiated from clicking those links.

Responses are not provided or commissioned by the bank advertiser. Responses have not been reviewed, approved or otherwise endorsed by the bank advertiser. It is not the bank advertiser's responsibility to ensure all posts and/or questions are answered.

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REMINDERS! Things to KNOW before 1MARCH2015 and Delta Air Lines

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Last week’s SWAG Saturday winner is #173 (is that you)?

René

René

René de Lambert is a contributing writer for EyeoftheFlyer.com - He is an avid Delta and SkyTeam flyer who has held Delta’s top Diamond Medallion status for many years and flown millions of miles.

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Last week's SWAG Saturday winner is #173 (is that you)?

Comments 14

  1. Gregg G says:
    10 years ago

    Our Company switched from Hertz to Avis as preferred rental vendor. so this one I don’t have to worry about ;).

    I actually have my Avis credit go to my AA account to make sure it was always active.

    Gregg

    Reply
  2. vc3 says:
    10 years ago

    On another note, I have been noticing increasing frequency in which the award costs for travel is well over what the max cost should be. I got a 272,500 award cost the other day for a MCI to OGG. Today, getting 95,000 for MCI to CUN. Got to love the awesome (crappy) Delta engine.

    Reply
  3. Vicente says:
    10 years ago

    Very timely. I was about to inquire about the same issue.

    I was doing a Hertz reservation just yesterday and wondering why the 5-Star status wasn’t showing for my account. I’m Delta GM and was already Hertz Gold Plus.

    I was looking at Hertz hoping 5-star status would net me the 1-class upgrade to make them worthwhile. Other companies had cheaper options for the compact. Their other differentiator is the 1 included child car-seat on AAA discounted rentals, but I expect other companies to follow suit on that one eventually.

    Reply
  4. Jack says:
    10 years ago

    I just ran into the EXACT same issue. E-mailed Hertz they said to call Delta. I actually called the Diamond line and spoke with someone nad provided them with Hertz email and phone number and asked them to resolve and call me back. We will see what happens

    Reply
  5. Joseph M says:
    10 years ago

    I received my status upgrade – was five star- last week. So far it seems it processed without a problem.

    Reply
  6. David R. says:
    10 years ago

    I was frustrated with the same issue, but notice that when I checked yesterday as I was booking a rental that President’s Circle status had finally been applied to my Hertz account. I signed up the day I received the email which was months ago.

    Reply
  7. CarolK says:
    10 years ago

    I kept checking for my upgraded status and finally last week when I clicked on the link to ‘print card’ it said gold plus president’s circle. It didn’t show that anywhere else on the website. I think it’s a secret when you get it. 🙂

    Reply
  8. Pingback: My Week in Points: Binter and a Churn - Rapid Travel Chai - Rapid Travel Chai
  9. Fred Zulager says:
    10 years ago

    My upgrade worked fine — you need to be patient……

    Reply
  10. Pingback: Oh @Hertz - You are making me a little CRAZY! - Delta elite promo update part 2 - Delta PointsDelta Points
  11. Pingback: My Hertz Gold Plus Rewards President's Circle upgrade is at last here! - Delta PointsDelta Points
  12. Azam says:
    10 years ago

    I’m a PM that registered for the promo the same day it came out and have yet to recieve the upgrade. Rene, have you been upgraded yet? Anyone else have any tips for gettings this completed?

    Reply
    • rene says:
      10 years ago

      @Azam – Tweet to them and me. Include links to the other post where I got it done. http://deltapoints.boardingarea.com/2015/03/03/my-hertz-gold-plus-rewards-presidents-circle-upgrade-is-at-last-here/

      Reply
      • Azam says:
        10 years ago

        @Rene Tweet sent. Thank you!

        Reply

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